Gala Event Planning – The attendance for an event increased by 300 guests in the final weeks of planning, causing us to outgrow the space for the gala dinner. With less than three weeks to go, we had to find a new venue for 900 guests that was appropriate to the client brand and was within a half-hour drive of Santa Monica.
We searched throughout LA County, and there simply was not an available venue that suited the criteria. So we built one. We found an estate on the cliffs of Malibu in need of considerable renovation. The grounds were completely overgrown, the concrete drive was cracked, and the fountain in the center of the drive was chipped and broken. In just two weeks, we excavated a site to build the dinner and catering tents, cleared the overgrowth, carpeted the drive, and brought in plants to hide the fountain. We designed a luxurious guest tent interior with careful attention to decor and lighting elements, and selectively used plasma screens and gobo designs to enhance the client’s branding.
We created the perfect environment for the gala dinner, delivering a once-in-a-lifetime event overlooking the Pacific, fully on brand and up to the client’s exacting first-class standards.